The story behind Revel

An angler kneeling in a river holding a large bull trout, a Revel pack at his side

Designed from Frustration

Years of fishing and countless different fishing bags led our founder Tony to build his own. The bags he'd used would last a few seasons then wear out. An avid fisherman of Alpine lakes, and always on the hunt for rarely fished trout, Tony wanted to build a pack that wouldn't give in to rugged terrain.

A Revel pack on lichen-covered rocks beside a fly rod and reel

Packs that can take a beating

The conclusion was building a pack out of leather and canvas. For hundreds of years, leather and canvas have been by the side of explorers and outdoorsmen alike. With the outdoor industry increasingly moving towards building everything out of synthetic materials, we wanted to swim in the opposite direction.

Close-up of the leather pocket and stitching on a Revel pack in the sun

Founded on quality

Our brand is built around quality. If your bag has any issues at all, please don't hesitate to reach out to any of our direct emails and we'll make it right.

The people behind the packs